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[13 May 2009 | 7 Comments | 1,142 views]
Are You a Local Lucy?

Read a fascinating article in the New York Times about how some large companies are trying to cash in on the “eat local” movement. The following excerpt jumped out at me:
Reporter: “Frito-Lay is one of several big companies that, along with some large-scale farming concerns, are embracing a broad interpretation of what eating locally means. This mission creep has the original locavores choking on their yerba mate.”
Inside my head: Yerba mate isn’t grown locally in the U.S., is it? A quick check on Wikipedia confirmed that yerba mate is a …

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