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Austin’s Franklin Barbecue Stars in Latest Hitler Parody

26 April 2011 3,655 views 10 Comments

Just four days ago, a fellow Jewish Austinite, Jason Goldberg, posted a clip from a German movie, showing Hitler having a meltdown in front of his troops. While this is clearly a scene from a movie about Hitler’s downfall in WWII, Goldberg’s version adds English subtitles — making it seem that Hitler’s despair and rage are due to his obsession with Franklin Barbecue, an Austin BBQ joint  as famous for their delicious brisket as they are for its scarcity.

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Aaron Franklin Slicing Brisket

Anyone who has been to Franklin in the past year has a story of waiting in long lines for their meal, and its not uncommon to hear about people getting turned away when they sell out before noon. The video has been viewed over 7,600 times.

“Hitler Doesn’t Get Franklin BBQ” is just one of the over 500 satires posted to YouTube featuring a clip from a German-language movie about the fall of Hitler — each with different topics and subtitles. These parodies often rail against personal pet peeves, comment on popular culture, and make statements about world politics. Popular examples include  Hitler interrupts Obama’s Speech, Hitler Finds Out Lady Gaga is Screening His Calls, and Usain Bolt Breaks 100m World Record and Hitler Reacts.

While views of the videos range from the dozens to the millions, I wouldn’t be surprised if “Hitler Doesn’t Get Franklin BBQ” climbs to at least over one hundred thousand — especially if the restaurant’s famed brisket is able to maintain it’s cache.

While Adam tweeted a link to the video on Friday, I didn’t get a chance to watch the almost four minute video until I came across Addie Broyles’ post today. Now this is an inside joke I can get behind. Without further ado, here it is:

And if you can’t spare 4 minutes without multi-tasking (you have to read the subtitles), here are the CliffsNotes:

The video opens with Hitler and his men pouring over a map as they plan a BBQ tour of Austin. They discuss visiting Iron Works, Rudy’s, and Lamberts before driving south to Lockhart to hit Smitty’s, Kreuz Market, and Black’s Smokehouse. Hitler asks when they will stop at Franklin Barbecue. And this is when the $h!t hits the fan. There is silence, and one of them men tells him it’s too late to go to Franklin, as it’s past 10:30 a.m. Hitler is enraged:

How can it be too late to go thirty minutes before it opens? Who do those pit bosses think they are? Ooh their brisket is so special…we were late last time and all they had left was cole slaw….I hear it from everyone, ‘Oh Franklin is so amazing, you have to go.”

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He argues back and forth with his men about who said what last time and Hitler admits he doubted it could be worth going early….

Not until I saw 150 people in the line. Ridiculous! People camped all night once, just to be first in line [ed. note: this was the night before they opened their permanent location on E. 11th, during SXSW]. How are the rest of us supposed to compete with that?! Just to get a decent lunch! I do profess it’s simply unfair….these waiting lines are like living under Stalin! They think they are so special. Sure, there are never more than five people at Bananarchy.

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Hitler whines that he thinks he might never get to go to Franklin and will be forever tormented by people talking about how great it is and he’ll only be able to sheepishly respond:

Yes, their coleslaw is amazing! [ed. note: it's not]. All I wanted was a 1/4 lb of moist brisket, a couple pork ribs would be a nice addition too. A sausage link….Some espresso sauce. Instead I’ll be eating BBQ from a gas station. Or what I dread most —- Salt Lick.

It’s very clever and topical in terms of what is happening right now in the Austin food scene and the very believable idea that a lunatic like Hitler would throw a tantrum about not being able to go to a hot restaurant.

Do I think Franklin is worth it? I do. And it’s ALL about the brisket. For me the sides and sausage links are forgettable. The ribs are pretty good, as are the sauces (but you shouldn’t need those — this is Texas!). The dessert is pretty lovely but I think that’s catered by another company anyway.

But that brisket….those burnt ends…..my mouth waters at the memory. But I’m not patient. And I don’t like waiting in lines. So unless one of my out-of-town guests insists upon it, I might never have the chance to eat at the new Franklin Barbecue (I haven’t been since they moved out of the trailer). But unlike Hitler, at least I know how amazing it is.

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  • Jfv_34

    Franklin BBQ is a freaking joke, their sign should say open 11-11:15 like on Caddyshack when the “welcomed” the Caddies!  Is the BBQ good, yes, amazing, not sure, but I will not waste my time with a place that somehow still doesn't know or care about their clients enough to cook enough food to not run out WAY before 4 pm, or even 12:30, good luck to all you people who are willing to put up with that!

  • jodibart

    Very valid argument there….I know I haven't been to Franklin since the crazy lines started. However, if an out-of-towner wanted to wait for our lunch starting at 10 a.m., and I met them there at 11:30, I wouldn't complain! I DO think their brisket is amazing.

  • jodibart

    Very valid argument there….I know I haven't been to Franklin since the crazy lines started. However, if an out-of-towner wanted to wait for our lunch starting at 10 a.m., and I met them there at 11:30, I wouldn't complain! I DO think their brisket is amazing.

  • Jfv_34

    Sorry Jodi, I just worked in the restaurant industry to long to even grasp the concept of these long lines and running out of food, I could understand if they cooked different things every day and when they ran out they ran out.  But they make BBQ everyday, the same BBQ everyday, when they were in the trailer I could understand, but when they moved to a location I would expect they would just cook more meat.    I don't know if I can think of any other place in Austin, maybe you can, that you have to get there an hour and a half to 2 hours before they open just to have a chance to get food.   I know a lot of people are willing to go wait in that long line for more than an hour, but for all of those people willing to do it, there are just as many that aren't.

  • jodibart

    I definitely can't think of any other place where that is necessary. And it's not going to get any better with Franklin being named Best Barbecue in America by Bon Appetit and the New York Times writing about it: http://www.nytimes.com/2011/06

  • jodibart

    I definitely can't think of any other place where that is necessary. And it's not going to get any better with Franklin being named Best Barbecue in America by Bon Appetit and the New York Times writing about it: http://www.nytimes.com/2011/06

  • Jfv_34

    Best BBQ in America?  RIGHT I suppose they have tried every BBQ place in America, give me a break, the New York Times and Bon Appetit (based out of L.A.) proclaiming the best BBQ in the America would be like a Texan proclaiming the best Italian food or bagels in America.

    So I assume they have tried all of the BBQ establishments in Texas, NC, SC and Kansas City and Memphis?  I HIGHLY doubt it again, I have no problem with Franklin, I love the food (brisket anyway)  but for any publication to proclaim any food as the best in America is kind of crazy, it would be like proclaiming a certain Pizza establishment as  “the best pizza” in America, it's basically impossible!

    I would love to see a nation wide blinded taste test of the places considered to be the best BBQ in the country, now that would be worth watching.  I never knew I was a “foodie” growing up, I just always thought I loved food!  Happy 4th of July!

  • jodibart

    Ha ha, Jfv_34. You are hilarious. Thanks so much for your refreshing commentary :-)

  • jodibart

    Ha ha, Jfv_34. You are hilarious. Thanks so much for your refreshing commentary :-)

  • jodibart

    Ha ha, Jfv_34. You are hilarious. Thanks so much for your refreshing commentary :-)