Home » Media

Maple Crusade in the News

4 February 2011 1,878 views 7 Comments

Thank you to the Austin Business Journal for sharing the maple syrup message with your readers. This article is in this week’s print edition that will be mailed out today. I don’t believe they used the photo that I sent them in the final piece, but thought I would include it here for your amusement. No one gets between this Canadian and her maple syrup!

Maple mission

Austin Business Journal – by Sandra Zaragoza , ABJ Staff
Date: Friday, February 4, 2011, 5:00am CST

—–

A local foodie blogger and communications professional is on a one-woman crusade to identify which Austin eateries serve real maple syrup, and educate Austinites about some restaurants’ tendency to pass off imposters as the real thing.

whatabootit

Photo by Jill Rountree, Fleishman-Hillard

Jodi Bart, a native of Canada, said she’s always had a passion for maple syrup. For years, she has gone to the extent of bringing her own maple syrup to restaurants. While she laughs at her obsession, she’s serious about getting the word out.

Bart made a list of restaurants she thought might serve pancakes or waffles, and asked them whether they serve maple syrup. Of the 53 restaurants she surveyed, 25 serve maple syrup, five of which charge extra for it. She also found that sometimes waitstaff didn’t know what they were serving.

“I’m fine with people charging because maple syrup is much more expensive. But my crusade is really for [restaurants] to know what they are offering, be up front about it and educate staff,” Bart said. “I’d love to make a small difference in how readers think about the syrup they are being served and become savvy syrup consumers.”

View the list at tastytouring.com/maple-syrup/.

Read more: Maple mission | Austin Business Journal

Tags: ,

  • linda

    i have followed all your maple syrup posts & found them educational & most interesting.
    truth be told, i, too, was unaware of the difference (having decided to bake with maple syrup, i did some recipe searches & started to realize there was a difference…big difference).
    it is great that austin business journal did an article & recognized your passion & motivation! kudos!!

  • linda

    i have followed all your maple syrup posts & found them educational & most interesting.
    truth be told, i, too, was unaware of the difference (having decided to bake with maple syrup, i did some recipe searches & started to realize there was a difference…big difference).
    it is great that austin business journal did an article & recognized your passion & motivation! kudos!!

  • http://twitter.com/SarahFulton Sarah Fulton

    Your posts on maple syrup have such great information! Appreciate it. I'm the furthest from being a Canadian (being born and raised in Texas), but I cannot stand the corn syrup nonsense. Nice to see you're on a mission in Austin. People should know what it is they are eating!

  • http://twitter.com/SarahFulton Sarah Fulton

    Your posts on maple syrup have such great information! Appreciate it. I'm the furthest from being a Canadian (being born and raised in Texas), but I cannot stand the corn syrup nonsense. Nice to see you're on a mission in Austin. People should know what it is they are eating!

  • Broylesa

    Love this, Jodi!

  • Broylesa

    Love this, Jodi!

  • Broylesa

    Love this, Jodi!