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Royito’s: Another Austin Food Trailer, Another Cranky Post

18 May 2010 2,186 views 10 Comments

I know I shouldn’t do this but I cannot resist poking a little fun at Royito’s, the new food trailer opening on W. 6th Street just East of Lamar.

The trailer is having a soft opening this week and word is that GSD&M Idea City co-founder Roy Spence himself is handing out free breakfast tacos and jars of his spicy sauce from the airstream through Friday of this week from 8 a.m. – 10 a.m. (or until they run out).

I stopped by today on my way back to the office from a doctor’s appointment — it was 10:30 a.m. and they were fresh out of tacos after giving away 200.

roys truck

One of the more chuckle-inducing things about the trailer beyond the silly name is the huge mug of Roy as the “face” of the brand. I’ve never met the guy but he kind of resembles Bill Clinton or some other slick politician with that coiffure. Here’s a close-up:

roys face

More than 600 jars of Royito’s were sent out to GSD&M clients as gifts in 2008, according to a Royito’s Facebook page. And, the truck is located in the parking lot of GSD&M Idea City. However, the Austin Business Journal reports that Royito’s is wholly owned by Spence and is not affiliated with GSD&M. Hmmm.

Anyway, I look forward to trying the breakfast taco tomorrow morning on my way to work. The regular price for them will be $2 each for tacos that come with two ingredients a piece. Beyond the hot sauce, I’ll report back on the handmade flour tortillas, a nice touch that makes me hopeful Royito’s will live up to the self-promotional hype.

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  • Lisa

    I think he looks like Arnold.

  • http://twitter.com/austinfoodcarts Mike Krell

    Just loaded Royito's menu and info on Austinfoodcarts.com. the description was definitely written by and ad copywriter. Interested to hear what your thoughts on the food are.

  • FoodieIsTheNewForty

    He looks like he should have a big R on his chest and a cape on.

  • FoodieIsTheNewForty

    He looks like he should have a big R on his chest and a cape on.

  • jodibart

    Yes but that copywriter was probably Roy himself, no? I hope to stop by for some tacos soon :-)

  • jodibart

    Yes totally! Also reminds me a bit of Kinky Friedman's salsa. I wonder when Mr. Spence plans his run for Texas governor?!

  • jodibart

    Yes but that copywriter was probably Roy himself, no? I hope to stop by for some tacos soon :-)

  • jodibart

    Yes totally! Also reminds me a bit of Kinky Friedman's salsa. I wonder when Mr. Spence plans his run for Texas governor?!

  • jodibart

    Yes but that copywriter was probably Roy himself, no? I hope to stop by for some tacos soon :-)

  • jodibart

    Yes totally! Also reminds me a bit of Kinky Friedman's salsa. I wonder when Mr. Spence plans his run for Texas governor?!